• 10 Google updates you may have missed

    Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would officially be using page speed as a ranking facto ...

    Search Engine Watchin Paid Search SEO Google- 9 readers -
  • What does Google’s “Speed Update” mean for mobile?

    Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par with “Assistant”) is set to only affec ...

    Search Engine Watchin SEO- 9 readers -
  • How to make sure your social media marketing is on track for 2018

    A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. 2018 is officially here and this means that we need to plan our social media strategy for the year ahead. Every new year requires the necessary adjustments to ensure that we’re still using every social platform effectively.

    Search Engine Watchin Social How To's- 19 readers -
  • The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

    If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point of the funnel – and keep educating them in stages along the way.

    Search Engine Watchin Paid Search- 9 readers -
  • How the latest Google Analytics updates will benefit marketers

    Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google products has benefited GA, with the add ...

    Search Engine Watchin Google How To's- 13 readers -
  • Preparing your SEO strategy for the year ahead: 5 key checks

    The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled. Many of you will be looking to 2018 with a renewed vigor for your SEO strategy.

    Search Engine Watchin SEO- 8 readers -
  • 6 AdWords metrics you should optimize for better ROI

    Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited budget and resources, and it involves focusin ...

    Search Engine Watch- 10 readers -
  • Which is the best search engine for finding images?

    Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page, or illustrating a point.

    Search Engine Watch- 12 readers -

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